If you thought I was happy when Mon Amour xo came to Albert Park a few months back, well I can tell you that I am ecstatic that Urban Projuice has moved into the village. Not only because they have created a beautiful space with a contemporary, organic, vegetarian, vegan, gluten free and raw menu that is already packing them in but U.P have managed to banish the Dream Café curse. Seinfeld fans will be familiar with the Babu Bhatt syndrome, no mater what a restaurant does it is just not successful, particularly under the guidance of one Jerome Seinfeld, a very, very bad man. This location has seen countless unsuccessful restaurants that failed to tap into the needs of the bayside diner. No chance of anyone being deported here though, U.P already have 1100 followers on Instagram, after being open 2 weeks, and a constant stream of happy customers ready to rehydrate and refuel in the most healthy way possible.
The menu ranges from all day breakfast items including the new trend of breakfast salads, favourites like banana pancakes to lunch items like the sweet potato burger and deconstructed Mexican tacos with black beans and guac. As you would expect there is a fantastic fresh juice selection and some super healthy smoothie combinations that you can supercharge with maca, cacao, acai, matcha and hemp. Sounds like my kinda smoothie.
If you are feeling like indulging there is a raw acai cheesecake that might hit the spot or a very tantalizing carrot cake. Or if indulgance of an alcoholic variety is what’s required why not grab a biodynamic wine. As you congratulate yourself on the way out for being so healthy you might like to choose something from the range of gourmet goodies including coconut oil, Pana chocolates and paleo muesli.
U.P is in a renovated 2-story Victorian terrace house just off the main drag of Albert Park. The abundant light, the white walls, blond timbers, wooden floors and cute hanging greenery are the perfect backdrop to the food on offer. There are plenty of indoor and outdoor seating options with a front porch, two floors of indoor dining, including a balcony and an outdoor courtyard named The Orchard with a large communal table. The ambiance is fresh and relaxing, with a Julia and Angus Stone type soundtrack, and the clientele were largely small groups catching up for brunch. The wait staff are young and in good spirits with food arriving in the right amount of time.
U.P has not only filled a gap in the bayside market but it has managed to nail the formula for success in this location. It’s all on the up and up.
315 Montague Street, Albert Park
Open 7 days
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